We live in a world where most celebrities have multiple business endeavors going besides what made them famous. Well known socialites are no longer just party-goers in ballgowns, but have now taken on the term “influencer” and drape themselves in brand deals before being photographed.

---

And maybe being a public spectacle becomes so uninspiring that it inspires some of the most viral, successful brands we know today. While I surely don’t have the answers for what makes these celebrities tick, I do know that some of them know how to hone in their PR skills and outreach for the greater good.

Gwyneth Paltrow may have a borderline laughable take on many holistic health tips, where bone broth is her “lunch” of choice…but her wellness and lifestyle brand, Goop, has been preaching a healthier lifestyle since 2008. Clearly, something is working.

In similar taste, you may loathe the Kar-Jenner clan, but you can’t deny their hustle for a check. These women dictate trends whether we want to admit it or not, and Kris Jenner molded them into a PR dream. Dominating brands like Kendall Jenner’s 818 Tequila, Kylie Jenner’s Khy and Kylie Cosmetics, Kim’s SKIMS and Skkn, Khloe Kardashian’s Good American denim, and Kourtney’s Poosh and Lemme, are all successful in their own right.

You have to give credit where credit is due. We celebrate all nepo babies and public figures alike whose brands actually aren’t just immediate grabs for our paychecks…but both set trends and are high quality.

Not every celeb brand is worth it, but you’ve gotta give it these girl bosses who are paving the way! Here are some of our picks:

Kate Hudson- Fabletics

Kate Hudson is by no means the founder of Fabletics…but when the brand opened with a celebrity line featuring the model and actress, it was such a success that she signed on and owns 20% of the company. There would be no Fabletics without the design and power of Kate Hudson, and she continues to be the face of the company.

When the brand expanded to menswear in 2020, they added Kevin Hart as both an investor and face. Again, an example of a brand that knows how to market to their audiences and is curated by celebrities who listen.

Fabletics

Kate Hudson for Fabletics

Kim Kardashian- Skims

No brand has changed the way the world views shapewear like Skims. Sure, Spanx made shapewear accessible…but Skims made it trendy. It’s no longer embarrassing to wear shapewear, it’s cool and sexy and can be worn by itself.

With consistent, trend-setting drops and viral products like the Sculpting Bodysuit, Nipple Bra (yes, you read that right), and the Cotton Jersey T-Shirt that makes you justify $48 for a basic tee (and it’s worth it every time). Often imitated, but never duplicated, Skims will continue to set the bar high.

Skims

Kim Kardashian for Skims

Mary-Kate and Ashley Olsen- The Row

Mary-Kate and Ashley are the faces of our childhood from Full House to Passport to Paris to New York Minute. They evolved from our on-screen sweethearts into trendsetting fashionistas. Founded in 2006, The Row offers ready-to-wear luxury items that are both timeless and versatile.

The idea was born from Ashley, who made it her mission to create the perfect tee. Thus, the Olsen twins created a seven piece collection that was immediately snatched up by Barney’s New York.

Since then, celebrities have sought after the capsule collection magic that the Olsen twins created…but The Row was the blueprint.

Ethan James Green for WSJ

Mary-Kate and Ashley Olsen for WSJ

Rihanna- Fenty Beauty

Before Rihanna’s Fenty Beauty, most beauty brands did not carry more than 10 shades of foundation. That means that you had to fall within 10 skin shades, and there were barely any options for people of color, or else your makeup didn’t really match that well…enter Ri-Ri, who quite literally changes the game.

Fenty Beauty has expanded to 50 shades of foundation, but originally offered 40, in the most inclusive makeup brand on the market. Since then, other makeup brands have made an effort to include all skin tones in their shade ranges.

Her products are always going viral in the best way, and if it’s good enough for Rihanna, it’s good enough for me.

Fenty Beauty, LVMH

Rihanna’s Fenty Beauty

Hailey Bieber- rhode skin

Supermodel Hailey Bieber is the queen of recommendations. She’s the one who launched Kosas into relevancy by pushing their Revealer Concealer as her favorite. When she launched skincare brand, rhode skin, it was over.

The Peptide Lip Treatments are viral for a reason: adding a glossy look to your lips without being sticky, and containing hydrating ingredients and yummy scents that made for your perfect chapstick or lip balm.

Since then, she’s expanded with a full skincare routine and tinted lip balms, with more certainly on the way. Her products are worth the splurge, and continue to have the It Factor that keep people coming back.

rhode skin

Hailey Bieber for rhode

string(6102) "We live in a world where most celebrities have multiple business endeavors going besides what made them famous. Well known socialites are no longer just party-goers in ballgowns, but have now taken on the term “influencer” and drape themselves in brand deals before being photographed.



And maybe being a public spectacle becomes so uninspiring that it inspires some of the most viral, successful brands we know today. While I surely don’t have the answers for what makes these celebrities tick, I do know that some of them know how to hone in their PR skills and outreach for the greater good.

Gwyneth Paltrow may have a borderline laughable take on many holistic health tips, where bone broth is her “lunch” of choice…but her wellness and lifestyle brand, Goop, has been preaching a healthier lifestyle since 2008. Clearly, something is working.

In similar taste, you may loathe the Kar-Jenner clan, but you can’t deny their hustle for a check. These women dictate trends whether we want to admit it or not, and Kris Jenner molded them into a PR dream. Dominating brands like Kendall Jenner’s 818 Tequila, Kylie Jenner’s Khy and Kylie Cosmetics, Kim’s SKIMS and Skkn, Khloe Kardashian’s Good American denim, and Kourtney’s Poosh and Lemme, are all successful in their own right.

You have to give credit where credit is due. We celebrate all nepo babies and public figures alike whose brands actually aren’t just immediate grabs for our paychecks…but both set trends and are high quality.

Not every celeb brand is worth it, but you’ve gotta give it these girl bosses who are paving the way! Here are some of our picks:

Kate Hudson- Fabletics

Kate Hudson is by no means the founder of Fabletics…but when the brand opened with a celebrity line featuring the model and actress, it was such a success that she signed on and owns 20% of the company. There would be no Fabletics without the design and power of Kate Hudson, and she continues to be the face of the company.

When the brand expanded to menswear in 2020, they added Kevin Hart as both an investor and face. Again, an example of a brand that knows how to market to their audiences and is curated by celebrities who listen.

Fabletics

Kate Hudson for Fabletics

Kim Kardashian- Skims

No brand has changed the way the world views shapewear like Skims. Sure, Spanx made shapewear accessible…but Skims made it trendy. It’s no longer embarrassing to wear shapewear, it’s cool and sexy and can be worn by itself.

With consistent, trend-setting drops and viral products like the Sculpting Bodysuit, Nipple Bra (yes, you read that right), and the Cotton Jersey T-Shirt that makes you justify $48 for a basic tee (and it’s worth it every time). Often imitated, but never duplicated, Skims will continue to set the bar high.

Skims

Kim Kardashian for Skims

Mary-Kate and Ashley Olsen- The Row

Mary-Kate and Ashley are the faces of our childhood from Full House to Passport to Paris to New York Minute. They evolved from our on-screen sweethearts into trendsetting fashionistas. Founded in 2006, The Row offers ready-to-wear luxury items that are both timeless and versatile.

The idea was born from Ashley, who made it her mission to create the perfect tee. Thus, the Olsen twins created a seven piece collection that was immediately snatched up by Barney’s New York.

Since then, celebrities have sought after the capsule collection magic that the Olsen twins created…but The Row was the blueprint.

Ethan James Green for WSJ

Mary-Kate and Ashley Olsen for WSJ

Rihanna- Fenty Beauty

Before Rihanna’s Fenty Beauty, most beauty brands did not carry more than 10 shades of foundation. That means that you had to fall within 10 skin shades, and there were barely any options for people of color, or else your makeup didn’t really match that well…enter Ri-Ri, who quite literally changes the game.

Fenty Beauty has expanded to 50 shades of foundation, but originally offered 40, in the most inclusive makeup brand on the market. Since then, other makeup brands have made an effort to include all skin tones in their shade ranges.

Her products are always going viral in the best way, and if it’s good enough for Rihanna, it’s good enough for me.

Fenty Beauty, LVMH

Rihanna's Fenty Beauty

Hailey Bieber- rhode skin

Supermodel Hailey Bieber is the queen of recommendations. She’s the one who launched Kosas into relevancy by pushing their Revealer Concealer as her favorite. When she launched skincare brand, rhode skin, it was over.

The Peptide Lip Treatments are viral for a reason: adding a glossy look to your lips without being sticky, and containing hydrating ingredients and yummy scents that made for your perfect chapstick or lip balm.

Since then, she’s expanded with a full skincare routine and tinted lip balms, with more certainly on the way. Her products are worth the splurge, and continue to have the It Factor that keep people coming back.

rhode skin

Hailey Bieber for rhode"

Everyone says the economy’s healthier than ever, but some of us still find it necessary to make that paycheck stretch…and stretch…and stretch. The better we understand our spending habits, the better we can manage them. Living frugally can benefit you in many ways. You’ll grow more self-reliant, creative, and resourceful as you learn to make

Keep reading

If your business offers corporate credit cards or expense accounts to employees, there’s a good chance there is unethical spending going on. 33% of corporate credit card holders admit to blatantly defrauding the companies they work for, and twice that amount confess to making “risky purchases.” But a thread on AskReddit reveals some of the

Keep reading

You Lose $20K Each Year Just For Being a Mom You may not know this, but there was a time when smoking was considered “liberated” behavior for women. There was a cigarette company Virginia Slims that was created specifically to attract female smokers during the bad old 1970s. The slogan was “You’ve come a long

Keep reading

We’ve all heard it before. Takeaway is way more tempting than cooking at home night after night after night. But although ordering-in might save you precious time, at the end of the day I’ll bet your wallet takes the hit. Everyone on the planet resorts to takeout after a long day’s work — and I’m

Keep reading

Experts agree: it’s time to clean your workspace for your most creative era yet Spring cleaning is overrated. In the Spring, I want to go-go-go! Not get bogged down in the minutiae of tidying. But once I get started, I’m one of those people who can’t stop decluttering. So I carve out designated days for

Keep reading

Despite the fact that late-stage capitalism is an amoral hellhole driven by a borderline religious belief in the sanctity of brands, we would never, ever suggest that anyone should shoplift from big-box stores, or even imply that doing so is morally okay or a victimless crime. But hypothetically, if we were to give any tidbit

Keep reading

Oh, how far we’ve come! Recently, it was revealed that — finally! — women CEOs at Fortune 500 companies outnumber male CEOs named John. A dubious milestone, but it’s something to celebrate. Though women have come pretty far in society, the progress we’ve made is far from enough. From the pay gap to daily microaggressions,

Keep reading

The Momager May Be Worth More Than You Think… Kris Jenner is a pop culture icon for many reasons. While you may have watched her meteoric rise to fame on Keeping Up with the Kardashians — which originally debuted on E! — she’s actually been a fascinating figure in the public eye for ages.  As

Keep reading

In the 1980s movie Little Shop of Horrors, the protagonist Audrey fantasizes about owning a house of her very own. She doesn’t ask for much: just a simple one-storey place with a washer, dryer, and bedding will do.  And while this moment in the film is intended to satirize the American Dream by underlining how

Keep reading

The Kar-Jenner family is loaded thanks to their business prowess (and fierce momager, Kris Jenner.) Kim Kardashian said it best when she lamented that it “seems like nobody wants to work these days,” but these sisters never have a day off. And that’s why the topic of Kylie Jenner’s net worth is so intriguing.  But

Keep reading