In the age of the digital duopoly, network diversification is more important than ever.

Ever-changing privacy and data policies surrounding major platforms like Facebook and Google mean that advertisers can never have 100% certainty on the effectiveness of their advertising.

That’s why over the past decade, native advertising has exploded as a unique opportunity for content markets to reach unique visitors (often for a fraction of the cost required from popular social platforms).

Native advertising can take on many forms, but at the end of the day, it’s all about getting your content in front of a user who is already reading similar content. Native is a technique used in paid advertising that matches the look, feel, and function of the media format in which they already appear. Therefore, native advertisements don’t look like advertisements at all considering their non-disruptive context.

But considering the extremely high efficiency of traditional social media ads, why even bother with native advertising? For one, consumers actually view native ads 53% more than display ads. Moreover, these native ads allow for an 18% increase in purchase intent with a smaller increase in visual engagement. Finally, native ads can fight ad fatigue as brand exposure cloaked in editorial content will not tire out your audience as quickly as display ads.

And while there are many different types of native advertising, here at GeistM, we pride ourselves on our proficiency in programmatic native advertising. Programmatic native advertising brings native to a new frontier by enabling brands and businesses to optimize their native advertising ROI (Return On Investment) by using programmatic auction of native ads via RTB (Real Time Bidding).

To offer a quick overview of how this works, first a SSP (Supply Side Platform) sends a bid request on behalf of the publisher. From there, the DSP (Demand Side Platform) responds with metadata metrics such as headline, thumbnail image, URL, or description text. Based on the relevancy of the metadata and the competitiveness of the bid, the SSP selects the winning ad and configures the native ad into a template fit for a web page or app.

However, what really makes or breaks success when it comes to native advertising is the targeting and optimization efforts. For example, GeistM recently set out to lower the CPA of a client in the Health & Wellness vertical through native advertising efforts. To accomplish this, we leveraged Verizon Media’s Predictive Segments which is composed of over 2 billion digital touchpoints directly tied to pixel events which dynamically refresh on a daily basis. The result saw turbo-look-alike audiences that provided significant traction from the get-go, lowering CPAs by nearly 300% over several weeks.

Similarly, GeistM leverages a similar feature courtesy of Taboola called Attentive Audiences, instead of traditional remarketing audiences (like site visitors) to drive down our client’s retargeting CPA. Taboola’s Attentive Audiences are constructed via the Taboola Pixel which helps the algorithm define a retargeting audience based on a myriad of customer behaviors such as number of recurring visits, time spent on site, scroll depth, number of pages viewed, and more.

Arguably our most used platform when it comes to native advertising has to be Outbrain, and for good reason. Of all of the programmatic native ad platforms out there, Outbrain gives marketers an extremely flexible pay-per-click model that provides full control over how your budget is spent. Targeting and exclusions based on CPCs allow you to maximize ROI by making adjustments to dimensions such as geo-location, device, time of day, publisher, creative, and more.

Not only does native advertising provide an exciting opportunity for diversification, it can also be extremely economical if done correctly. To get started on your native efforts, contact us today at [email protected].

string(5119) "
Read More About Native Advertising
In the age of the digital duopoly, network diversification is more important than ever. 
 Ever-changing privacy and data policies surrounding major platforms like Facebook and Google mean that advertisers can never have 100% certainty on the effectiveness of their advertising. 
 That's why over the past decade, native advertising has exploded as a unique opportunity for content markets to reach unique visitors (often for a fraction of the cost required from popular social platforms). 
 Native advertising can take on many forms, but at the end of the day, it's all about getting your content in front of a user who is already reading similar content. Native is a technique used in paid advertising that matches the look, feel, and function of the media format in which they already appear. Therefore, native advertisements don't look like advertisements at all considering their non-disruptive context. 
 But considering the extremely high efficiency of traditional social media ads, why even bother with native advertising? For one, consumers actually view native ads 53% more than display ads. Moreover, these native ads allow for an 18% increase in purchase intent with a smaller increase in visual engagement. Finally, native ads can fight ad fatigue as brand exposure cloaked in editorial content will not tire out your audience as quickly as display ads. 
 And while there are many different types of native advertising, here at GeistM, we pride ourselves on our proficiency in programmatic native advertising. Programmatic native advertising brings native to a new frontier by enabling brands and businesses to optimize their native advertising ROI (Return On Investment) by using programmatic auction of native ads via RTB (Real Time Bidding). 
 To offer a quick overview of how this works, first a SSP (Supply Side Platform) sends a bid request on behalf of the publisher. From there, the DSP (Demand Side Platform) responds with metadata metrics such as headline, thumbnail image, URL, or description text. Based on the relevancy of the metadata and the competitiveness of the bid, the SSP selects the winning ad and configures the native ad into a template fit for a web page or app. 
 However, what really makes or breaks success when it comes to native advertising is the targeting and optimization efforts. For example, GeistM recently set out to lower the CPA of a client in the Health & Wellness vertical through native advertising efforts. To accomplish this, we leveraged Verizon Media's Predictive Segments which is composed of over 2 billion digital touchpoints directly tied to pixel events which dynamically refresh on a daily basis. The result saw turbo-look-alike audiences that provided significant traction from the get-go, lowering CPAs by nearly 300% over several weeks. 
 Similarly, GeistM leverages a similar feature courtesy of Taboola called Attentive Audiences, instead of traditional remarketing audiences (like site visitors) to drive down our client's retargeting CPA. Taboola's Attentive Audiences are constructed via the Taboola Pixel which helps the algorithm define a retargeting audience based on a myriad of customer behaviors such as number of recurring visits, time spent on site, scroll depth, number of pages viewed, and more. 
 Arguably our most used platform when it comes to native advertising has to be Outbrain, and for good reason. Of all of the programmatic native ad platforms out there, Outbrain gives marketers an extremely flexible pay-per-click model that provides full control over how your budget is spent. Targeting and exclusions based on CPCs allow you to maximize ROI by making adjustments to dimensions such as geo-location, device, time of day, publisher, creative, and more. 
 Not only does native advertising provide an exciting opportunity for diversification, it can also be extremely economical if done correctly. To get started on your native efforts, contact us today at [email protected]. 
Start With GeistM Today
"

Let’s get down to the nitty gritty when it comes to paying off your debt early. Debt can accumulate in many ways, be it credit card debt, student loans, gym memberships, car loans, mortgages, or medical bills.  When you consider all the debt that’s piled up over time, it can become invasive and extremely overwhelming.

In this month’s Money Journal, Celia is organized and disciplined yet enjoys her life “to the Max” Welcome to Money Journal, a monthly Paypath series that examines how Americans really handle their finances. Our participants keep a journal of their earnings, spending, and savings (if any), then share what it’s like to live in their

Trying to cancel your gym membership can be more tiring than actually attending that kickboxing class you keep skipping. Getting out of your gym contract can be so tough that people are going to great lengths to avoid paying any penalties. After going into debt living a lifestyle she couldn’t afford, this woman forged fake

By Massimo Tornambe Scott Disick, aka “Lord Disick” has gained fame and a devoted following since his appearances on the reality show, Keeping Up with the Kardashians. Disick is renowned for his expensive taste in clothes, cars, and women. The question that millions of fans are asking is: where did his fortune come from? Scott

Who could live without online shopping? It’s a standard routine in so many households. Whether you’re stocking up on groceries, snagging the latest and greatest tech sensation, shopping for holiday gifts, or treating yourself to a new outfit, the convenience of buying this stuff while in your pajamas is hard to beat — at least

Everyone says the economy’s healthier than ever, but some of us still find it necessary to make that paycheck stretch…and stretch…and stretch. The better we understand our spending habits, the better we can manage them. Living frugally can benefit you in many ways. You’ll grow more self-reliant, creative, and resourceful as you learn to make

Most parents welcome visits from their grown-up children. But what happens when the kids head back home when life gets rough and then never leave? This scenario is playing out more and more frequently as 20-something adults try to cope with – or hide from – skyrocketing costs in an increasingly expensive world. Lou Carloza

If your business offers corporate credit cards or expense accounts to employees, there’s a good chance there is unethical spending going on. 33% of corporate credit card holders admit to blatantly defrauding the companies they work for, and twice that amount confess to making “risky purchases.” But a thread on AskReddit reveals some of the

You Lose $20K Each Year Just For Being a Mom You may not know this, but there was a time when smoking was considered “liberated” behavior for women. There was a cigarette company Virginia Slims that was created specifically to attract female smokers during the bad old 1970s. The slogan was “You’ve come a long

We’ve all heard it before. Takeaway is way more tempting than cooking at home night after night after night. But although ordering-in might save you precious time, at the end of the day I’ll bet your wallet takes the hit. Everyone on the planet resorts to takeout after a long day’s work — and I’m