Jul 31 | 2018
Do you use LinkedIn or are you planning to set up a professional profile? Before you hop on board, be aware of what you shouldn’t use the business platform for and other ‘no-nos’ that could jeopardize your credibility or professionalism. Here are four ‘nots’ to look out for: Using an Unprofessional Photo This will not
Feb 12 | 2018
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Apr 20 | 2017
Instagram is one of the most popular and important social media sites to the 34 and under. That’s why it should be important to you too or risk losing out on a sizable part of the population with money to spend. Raising brand awareness, increasing sales and website traffic can be achieved with the use
Dec 01 | 2016
Social media can be more than your go-to for vegging out and endlessly scrolling through brunch photos. If you’re an emerging artist or craftsman, you can turn sites like Tumblr and Facebook into your virtual marketplaces. The sites offer the unique opportunity to connect with fellow makers and cura…
Dec 01 | 2016
Social media can be more than your go-to for vegging out and endlessly scrolling through brunch photos. If you’re an emerging artist or craftsman, you can turn sites like Tumblr and Facebook into your virtual marketplaces. The sites offer the unique opportunity to connect with fellow makers and curate hyper-specific, loyal audiences to which you
Oct 31 | 2016
We know that you know better than to go on political rants on Facebook, shame celebrities on Twitter, or post inappropriate photos on Instagram. But your social media accounts could definitely use some improvement. Are you showcasing your best well-rounded attributes? Are you showing your kindness a…
Oct 31 | 2016
We know that you know better than to go on political rants on Facebook, shame celebrities on Twitter, or post inappropriate photos on Instagram. But your social media accounts could definitely use some improvement. Are you showcasing your best well-rounded attributes? Are you showing your kindness and respect for your family and friends? Are you
Oct 04 | 2016
When you’re just starting out with a small business that’s on the brink of getting attention from the public eye, creating that special “buzz” is what will make your business stand out from the pack. So many new businesses, particularly small ones pop up every year, and even with lots of hard work, many sadly
If you’re just starting a new small business, you have your work cut out for you. It’s important to establish a strong web and social media presence to make sure that your brand and philosophy are reaching your target audience. But what’s the most efficient way to build your small business reputation when you don’t
Jul 07 | 2016
While a huge portion of what social media has become known for is posting pics of cute cats, keeping up with celebrity feuds, and salivating over food images, social media is great for small businesses too. Many small business owners relegate social media as the “whipped cream” to the perceived more important aspects of business